The Public, West Bromwich (10am-4pm) Rapid changes in technology over the last decade have revolutionised the way in which the cultural sector engages with audiences. Physical Digital is an inspirational one-day conference delivered by Audiences Central which aims to explore how digital technology can be used to engage and understand audiences.
A must-attend event for those in the arts, cultural and heritage sectors involved with, or interested in using technology - from websites and free online tools to more complex digital solutions - to engage, sustain and grow audiences.
Topics include:
- Guerrilla marketing
- the power of virals
- navigating digital audiences
- how free online tools can be used to capture and grow audiences and overcoming the digital divide.
Suitable for CEOs, Leaders, senior managers, managers, assistants and officers in the fields of marketing, communications, engagement, research and education.
Keynote speakers include:
- Word of Mouth Evangelist Molly Flatt from 1000heads talks about a campaign delivered for the V&A Museum and the creation of a virtual and physical Alternative Reality Game which became exposed to 90,000 people virally through online ambassadors.
- Helen Petrie, York University's Professor of Human Computer Interaction discusses how technology can be used to navigate audiences from live to digital and digital to live.
Breakout sessions include:
- The Media team from The Herbert Art Gallery describe how technology will enable personalisation of the visitor experience.
- Young Disciples' experience of engaging with young people through technology and music
- An insight into digital engagement in rural areas by The Rural Media Company
More details to be announced soon!
Tickets:
Audiences Central Members: Free; Other members £85 + VAT
Non-Members: Early Bird Booking: £120+VAT (book before 26 Feb; Standard Rate: £150 + VAT
Download booking form [Word document]
For more information, email jan.mcquillan@audiencescentral.co.uk or anita.dinham@audiencescentral.co.uk
Physical Digital: Understanding and Engaging Audiences
15 April 2010 10:00 AM —
4:00 PM The Public, West Bromwich